The Original Business Model of Purse Parties
To really understand home purse parties as they are today, it’s important to look back at the history of the home party. For anyone who isn’t aware, the first home parties actually began in household products, including Tupperware.
But how did Tupperware start it all?
Well, it all began in 1942 when a new plastic called Polyethylene was formulated. It was exactly what a Du Pont chemist, Earl Tupper, was looking for when looking a polymer that was pliable, attractive and very long lasting. He saw the potential of the plastic for house hold products and began producing the first Tupperware. Of course, his first creation was a bathroom drinking glass that could be purchased in a rainbow of colors but that creation quickly moved into the lidded bowls that Earl Tupper’s Tupperware is famous for today.
In the late 1940s, Thomas Damigella and Brownie Wise were selling household products through Stanley Home Products. Purchasing through local plastics distributors, both began offering Tupperware as part of their product line, and started moving enough Tupperware to attract Earl Tupper’s attention. In 1948, Tupper met with Damigella, Wise, and several other local distributors at a Sheraton in Worcester Massachusetts to discuss a new distribution plan. Modeled on the home party plan pioneered by Stanley Home Products and expanded and refined by Brownie Wise, the home party plan became and remains the exclusive outlet for Tupperware.
From there, it was only a short time before Earl Tupper’s Tupperware parties became an enormous success and fit in perfectly with America’s prosperity after World War II. With prosperity came new homes and Tupperware parties became popular and the purchase of Earl Tupper’s extremely useful products became commonplace. I’m sure Mr. Tupper never thought that this would be the model used for today’s purse parties?
Tupperware was so successful that by 1958, Mr. Tupper was able to sell his company for approximately sixteen million dollars and retire for life.
From those successful days of Tupperware, a lot has been added to the home party scene. Not only can you purchase everything from candles to health supplements but there have been many different trends in the home party business. At some of these parties’ party guests are able to purchase kitchenware, women’s clothing, stamp supplies, lingerie and even tools.
The home party business model has proved itself, time and again, to be a successful way for anyone to create an excellent home business. Throughout all of the trends, a lot of attention has been placed on purse parties which combine purses with jewelry, sunglasses, and women’s fashion accessories. It used the home party model but it’s more of a social get together without any fear of aggressive recruitment drives or lengthy sales presentations.
Purse parties have become a model all on its own and not only does it have many of the pros of other home party businesses, but enables purse party consultants to select exactly what they want to sell.